When Buying, Start With What

  • We feel like we’re buying innovation, when we’re really buying a smartphone.
  • We feel like we’re buying independence, when we’re really buying an apartment.
  • We feel like we’re buying musical tradition, when we’re really buying a turntable that doesn’t even sound that great and that we will never use, until, one day, we finally decide to donate it to Goodwill.

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